One of the toughest things for a Paid Ads Specialist is when the client wants you to grow their Instagram followers massively. Imagine a client coming to you and saying "Tobi, I want you to grow our number of followers on Instagram this month from 500 to 5000. How do you achieve this in one month, especially considering Instagram ads has no inbuilt fan acquisition campaign. If this were Facebook, it will be easier. All you just have to do is run a fan acquisition campaign and you are good, but how do you do this on Instagram? I have discovered the secret. With the method I am about to show you, I was able to get 894 new Instagram followers from a spend of just $35. That is a cost per follower of $0.039. This is as low as what you get as cost per page like on a well optimized Facebook fan acquisition campaign. How was I able to achieve this. Keep on reading to find out.
The secret is a combination of a giveaway campaign and click to profile Instagram ad. The giveaway campaign doesn't involve you giving too much out. It can be as simple as 5 people standing a chance to win a shopping voucher, if they refer 5 of their friends to follow you. Here is what I did in my case.
How I Grew The Followers On Instagram
1. The below post was posted as a carousel on Instagram.
2. For people to win the shopping voucher, they had to follow the page and tag 5 other friends to follow.
3. I promoted the post with a "Visit Instagram Profile Call to Action button" This can be achieved by promoting via Instagram app.
4. That is all. In just 3-4 days from a $35 spend, I was able to get 894 new followers for the page, and Guess what most of them stayed back even after the promotion.
Imagine how many followers the page could have gotten if we spent $1000. Our average cost per follower as $0.04, so with $1000, we would have gotten 25,000 followers on Instagram. Wow! Remarkable right? That is the power of a well thought out giveaway campaign + Click to Profile Campaign
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