Average Cost Of Facebook and Google Ad In Nigeria

In this article I will be sharing the industry average costs for Facebook and Google ads in Nigeria. 

I have noticed that a lot of marketers need this information but most websites out there only have industry average costs for USA, UK and European countries. There is little or no information on average advertising costs in Nigeria. 

If you are a performance marketer who needs to give your client a KPI estimate based on certain spend, you will find this article very useful.

The below information is based on hundreds on campaigns I have ran across Facebook and Google.

Facebook and Instagram Advertising Costs In Nigeria

Average Facebook CPM for awareness campaigns: $0.4-$0.6

Average Facebook CPM for engagement campaigns: $0.8-$1

Average Facebook CPM For traffic/conversion campaigns: $1-$1.5

Average Facebook CPC : $0.05-$0.08

Average cost per Facebook page like (fan acquisition): $0.03-$0.08

Average Facebook Cost per post engagement:$0.01

Average Facebook Cost per landing page view: $0.08-$0.12

Average Facebook cost per conversion (For simple sign ups. Doesn't include selling something): $3-$5

Average Facebook cost per install : $0.35-$0.48

Average Facebook cost per in app sign up: $1-$1.5

Average Cost Of Google Ads In Nigeria

Average Google CPM : $0.2-$0.4

Average Google CPC: $0.06

Average Google Cost per install: $0.30-$0.35

Average Google cost per in app sign up: $1-$1.5

Average Cost Of YouTube Ads In Nigeria

Average YouTube CPV - $0.02

Thanks for reading. Feel free to share your thoughts or ask questions below